Content Marketing Atlanta
Having high-quality content on your website is paramount for attracting new leads for your sales funnel. They say that those websites which don’t have a blog and don’t produce content on a regular basis get up to 97% fewer inbound links! In other words, having no content on a website can render one’s business practically invisible online.
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Crafting good content and using it for marketing purposes is vital and although it takes a little bit of patience and fine-tuning, anyone can learn this skill and put it to good use. For starters, here are a few insanely effective content marketing Atlanta tips you can put in practice right now!
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- Keep it simple
When it comes to writing content, many people automatically think that they should write it at an academic level to impress audiences and eventually win a Pulitzer. The reality is that simple and straightforward messages are conveyed much more easily and effectively, so try to write using simple words and phrases.
The most important thing when it comes to content marketing Atlanta is to have valuable and practical copy which is actually useful for readers. Focus on quality and avoid using fancy words which might confuse audiences and send them directly to the dictionary.
- Guest post on other sites
Guest posting means writing on someone else’s blog to gain traffic, exposure, and to grow your brand. You should get into the habit of guest posting on other websites as well as letting other bloggers post on your website. This helps you establish as an authority and makes it much easier for you to sell your products and services later on.
Writing a good guest post might take a little bit of time and patience, but it’s a smart move that can drive a lot of valuable traffic towards your website. Get used to pitch guest post ideas to other websites on a regular basis and this time and effort investment will definitely pay off in the future.
- Create surveys
One of the best and easiest ways to find out what your audience really wants is to simply ask it! You can create different types of polls and surveys within your blog posts to allow readers to post their opinions and thoughts. This type of interaction is seen very well by Google and it will help you rank higher in search engine result pages.
If a certain topic started a discussion within your community of readers, take that information and transform it into a brand new blog post. This digital content marketing Atlanta strategy shows that you care for your audience and builds trust and respect.
- Turn old blog posts into an ebook and offer it for free
Everyone likes to receive something for free, doesn’t it? Well, you can capitalize on that and transform old and still useful content into a downloadable PDF you can offer for free to your audience. This approach is done by multiple influencers and top bloggers online, so why shouldn’t it work for you as well?
When you give your visitors the opportunity to download an ebook, make sure you also grab their email address which can be used later on for engagement and retention. Sending periodic newsletters and other informative content makes readers become loyal to you and visit your website more frequently. This, in turn, will increase your website ranking and the cycle repeats, attracting more visitors who can be converted into paying customers (conversion rate optimization).
- Create infographics
An image is worth more than a thousand words, right? Again, use this to your advantage when coming up with a great digital content marketing Atlanta strategy. Numerous statistics, facts, thoughts, and details can be transformed into high-quality infographics which give your readers plenty of information at a glance.
You can also share the infographics you created on Pinterest since this platform is frequently used by people all over the world. They will share your infographic and this will automatically drive more traffic towards your website. It is simple as that. If you don’t know how to create infographics, professional designers can do it for you at a small cost, so you have absolutely no excuse when it comes to creating valuable content for your audience.
Our Digital Content Marketing Team in Atlanta
Regardless of the types of products or services you are selling, having excellent content on your website can skyrocket your customer base and profits. If you don’t know how to write good copy, you can outsource this service to us and reap the full benefits of content marketing Atlanta.
Please give us a call today, we are one of the top SEO Agencies Atlanta based and talk with one of our specialists and we will take care of your content needs at an affordable price.