Lead Generation Services in Atlanta

Whether you run an online business (having a website where you sell products or services) or an offline business (such as a coffee shop or a souvenir boutique), the number of leads you have will drastically influence the success of your business.

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Atlanta Lead Generation Agency

Leads are the vital juice that makes an establishment thrive, but before learning about lead generation Atlanta, we must understand what a lead is. A lead is a person who showed interest in your products or services. It is not a complete stranger and not a paying customer yet. Your job is to make the lead buy your products or services.

Why is a lead different from a complete stranger?

Well, if you love cats and get a phone call from someone advertising parrot food, you’ll definitely feel irritated because you aren’t interested in that (you have cats, not parrots). In this case, you’re a complete stranger to them.

On the other hand, if you express interest in cat food and other companies know this, when they call you to advertise cat food you’ll at least be a bit interested in what the marketer has to say (because you expressed interest in cat food before). This makes you a lead (a potential customer).

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Generating leads is important for a business because the more they have, the higher the chances to make sales and become successful in their particular industry. There are numerous ways to generate leads depending on the profile of your business, but most of them use the following simple steps:

  1. Come up with an offer

Before receiving something, you need to offer something. This makes complete strangers a bit interested in your products and services. If you have a business website, you can offer an ebook for free in exchange for their email address, you can offer a coupon they can print and use next time they shop from you, etc. The more valuable the offer, the better, and this will drastically improve your  Atlanta lead generation strategy.

  1. Advertise through emails, social media or your blog 

Now that you have your offer, it is important to let people know about it. There are multiple ways you can promote your offer and the best ones are through email, social media platforms, and your own blog.

For example, you can send emails to hundreds or thousands of people mentioning that they can get a freebie from your company if they visit your website or store. If you are using social media, you can promote your offer through a Facebook post or a Tweet. Lastly, mentioning your offer in your blog is ideal (especially if you have a lot of visitors) because they will click on your advertisement and learn more about the nature of your website, products, and services you sell, etc.

  1. Create a landing page

You have your offer, you have the means to deliver it as mentioned before, the next step of lead generation Atlanta is to convince customers to take advantage in your offer and show interest in the products and services you sell.

Creating a landing page is an art. A landing page is much different from other types of pages on your website. If a regular web page has multiple links, the landing page has just a single one – the call to action!

When visitors arrive on your landing page, they need to know more about your offer and why they should give you their details such as email address, name, country, etc. This is where you do your best to explain why your offer would benefit them so much. Creating a form for capturing information is paramount to transform complete strangers into leads and potential paying customers.

  1. Take the info and give the freebie 

The final step in lead generation Atlanta is to get more information about your prospects. The forms you display on your landing page should capture vital information to help you personalize your products and services as well as adjust your marketing campaigns.

Once customers have opted in and completed the form, now you give them the freebie promised – an ebook, a coupon, etc. This automatically transforms them into leads because next time you advertise your products and services, you have their email address which is extremely valuable and these people are already interested in the products and services you sell, they are not complete strangers.

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Small Business Lead Generation

As you can probably see, lead generation has multiple steps you need to take into account and it is endlessly customizable. If you struggle with this part of your marketing strategy, make sure that you contact us today.

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Our specialists have years of experience in Atlanta lead generation services for businesses of all sizes and we can tailor our services according to the profile of your company. Rank Atlanta SEO is a full service digital marketing agency that delivers proven results. Atlanta Search Engine Optimization Company is here to provide sales and leads for business in Georgia.

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