What is SEO?
Are you a confused by what SEO Marketing Services are? What is SEO and can it help my business? SEO stands for search engine optimization. Perhaps you have heard of an SEO Expert or digital marketing consultant, no worries, we will break down all these in much more detail below.
SEO in 2018 for Business Owners
With Facebook cracking down on its own aggressive marketing due to recent user experience backlash at the beginning of this year and PPC marketing costs going through the roof, search engine optimization (or SEO) has received a sudden wave of renewed appreciation from small business owners in 2018.
While it’s nothing new as it has been around in one form or another since the inception of Internet itself, the constantly shifting and evolving nature of this important digital marketing process has confused traditional businesses over the last three decades. Many business owners still question its usefulness and validity for small, local businesses.
Different SEO Techniques and lack of basic understanding of the subject matter is largely at fault for this bad reputation. Some business owners have been conned out of thousands with promises of quick results by shady SEO practitioners who implement risky techniques that later drive their site to ruin. Others are frustrated by the lack of any sign of growth in search engine rankings in the long run with vague promises of “SEO takes time” from service providers who actually have very little basic knowledge and understanding of what is SEO and how it works.
In this post, we’ll give you a basic breakdown of what is SEO all about and how it can help a business achieve growth and online customers.
What is SEO - The Basics
SEO stands for Search Engine Optimization. In layman’s terms, it means the processes and techniques applied to a website which enable it to be prioritized by search engines like Google and Bing. The ultimate goal of SEO is to be listed on the front page of search engines based on user keyword search patterns.
SEO is a long term strategy, not a quick fix. This means that just like anything worthwhile in life, it will take some time and effort to achieve the ideal results. While it is never possible to predict the exact SEO landscape, a general average is to expect between 4 to 6 months to bring noticeable results in local search engine queries. So if you’re looking for a quick fix to bring in more traffic and customers to your business and website, SEO is not for you. One valid option for faster results would be pay per click (PPC) marketing or social media marketing services (for example Facebook ads), but this has become very expensive over the last few years due to competition from big brands and the e-commerce boom.
The Life Cycle of SEO
A typical SEO life cycle for a website usually begins with a detailed website analysis, which includes examining factors like the current ranking of the website, potential target keywords and their search volumes, competitor analysis, and the value of potential traffic to be earned through an SEO campaign. This allows you to evaluate and estimate how much time and effort needs to be put in to bring your business or service to the first page of Google, Bing or other popular search engines.
By organically growing your site’s presence across search engines, SEO ensures that your website meets all the standards of search engine algorithms by creating trust and relevance. So if you’re looking for a dependable SEO provider, make sure you have your website assessed by the provider to understand their expertise level. Their audit of your site will reveal how experienced and thorough they are. Our SEO Company provides an in-depth SEO Audit for businesses.
Now comes the million dollar question: how do you create trust and relevance?
SEO is primarily divided into 2 disciplines: on-page SEO and off-page SEO. Both are important, and any SEO provider who neglects one can’t be trusted to bring you results. On-page SEO completely focuses on tweaking a website to optimize its presence and relevance on search engines. This is done by concentrating SEO efforts in optimizing various sections of a website’s individual pages like image descriptions, meta-descriptions, coding issues, link optimization, site speed, page size, and a few other factors. These on-page SEO efforts prove to search engine algorithms that this is a valid site which has been well-optimized according to its target market and audience, thereby increasing the trust factor of your website on the search engines. Topical relevance can also be increased with effective interlinking to show search engines the hierarchy of your posts and pages.
On the other hand, off-page SEO focuses on building your website’s relevance to the target search terms and keywords primarily by building your website authority. And to build authority, the critical factor is creating authentic content and valid link building that calls out to potential clients and promoting that content across the internet in an organic manner that slowly establishes your sites authority and relevance. In essence, off-page SEO shows Google that other people are talking about your website. Every link to your site is a vote of confidence, so the more links you can build from trustworthy, relevant sources, the higher Google will rank you. The off-page key performance indicators are measurable, which leads to a common mistaken notion that aggressive White hat link building will result in quicker rankings which actually falls into Gray hat or Black hat SEO techniques. For the last couple of years, Google and other search engines have penalized countless websites which showed unnatural link juice growth in short bursts of time. While technically any sort of link building campaign violates Google’s rules, experienced SEO professionals know how to build links in a manner and pace that won’t incur a penalty from Big G.
Get Professional SEO Assistance
Now that you’re sufficiently equipped with the knowledge of what is SEO and how it works to benefit your business’s online presence, why not let the SEO experts at Rank Atlanta SEO give you a helping hand to boost your business?
With our years of expertise in growing hundreds of local business websites online across America, we will ensure the growth of your website’s online presence by applying solid and proven on-page and off-page SEO techniques that will slowly carry your website to the top of the search engines, increasing traffic and driving new sales to your business.
Providing in-depth evaluations and SEO reports that even a middle-school student would understand, start growing your business with Rank Atlanta SEO Today.